A recent report by Statista revealed that smartphones and laptops are the most commonly used devices for online shopping in the United States. The survey, conducted among 975 online shoppers in September 2023, highlights that smartphones account for 73% of online orders in the U.S., while 43% rely on laptops.

The dominance of smartphones in the online shopping landscape is not surprising, given the broader trends in mobile internet usage. Over 60.67% of global website traffic now comes from mobile devices, and 92.3% of internet users access the web via mobile phones. This shift towards mobile is also reflected in the retail sector, where smartphones accounted for over three-quarters of retail site visits in the first quarter of 2024 and generated roughly two-thirds of online shopping orders in the U.S.

While trailing behind smartphones, laptop purchases account for 34% of all online purchases in the country despite only accounting for 23% of retail website traffic. This indicates that while consumers may browse more frequently on their smartphones, they often turn to laptops when it comes time to finalize their purchases.