Condé Nast’s Vette Bets on $200 Billion Creator Economy with New AI Shopping Platform

Condé Nast, the media house behind Vogue, GQ, and Vanity Fair, announced it will launch Vette—a next-generation creator shopping platform—targeting the $200 billion global creator economy and set to go live in early 2026. Vette empowers editors, influencers, and tastemakers to curate digital storefronts, enabling brands to drop-ship directly to consumers while Condé Nast handles checkout—offering a seamless alternative to high-friction affiliate links.

Creator Commerce Gets a Marketplace Makeover

Lisa Aiken, Condé Nast’s SVP of commerce and Vogue’s executive fashion director, spearheads Vette’s launch as a strategic pivot away from traditional affiliate programs and toward direct creator-powered retail. As she explains, affiliate is “high friction”; Vette aims to create “a new route to market” at a time when wholesale models are squeezed and direct-to-consumer (DTC) costs soar. Over the past 5 years, Condé Nast’s commerce revenues have grown about 200%, a testament to shifting consumer dynamics.

New Tools for Brands…