Knix Opens Two New Canadian Stores in Halifax and Newmarket

The new stores represent another step in the brick and mortar strategy of Knix, the Toronto based brand known for wireless bras, leakproof underwear, shapewear, swimwear and loungewear.

As the company expands its physical footprint, it is investing in stores that give customers the chance to touch products, try on different fits and receive more personalised support from retail teams. The Halifax Shopping Centre store is especially significant because it is Knix’s first location in Atlantic Canada.

Located at Unit 0142, 7001 Mumford Road, the store puts the brand in one of the key shopping destinations in Halifax and gives customers in Nova Scotia a direct retail experience with the brand.

For a company whose products are closely tied to fit, comfort and individual needs, physical stores are an important part of the customer journey. Bras, underwear and swimwear often require more consideration than a standard apparel purchase…