H&M Enters Paraguay With a 2,245 Square Metre Flagship Store in Asunción

The new store spans two floors and introduces the full H&M fashion and lifestyle offer to customers in Paraguay for the first time. The opening brings together Women, Divided, Men, Kids, H&M HOME and H&M Move, giving shoppers access to apparel, accessories, activewear, childrenswear and home products in one location.

Located at Paseo La Galería, one of Asunción’s leading retail destinations, the store is designed to reflect H&M’s purpose of making fashion and quality accessible to more people. It also gives the brand a physical base in a new market as it continues building its presence in the region.

Excitement around the arrival was clear before the doors opened. The first customer arrived at 10 p.m. on August 12, ahead of the official opening the following day. By the morning, 375 people were waiting in line, while more than 400 customers joined the wider opening-day celebration. The launch began at 11 a.m.

with a ribbon-cutting ceremony attended by Daniel Ervér, Chief Executive Officer of H&M Group; Anna Barigazzi, General Manager for H&M Chile, Peru, Uruguay and Paraguay; Sam Miller, Managing Director for Latin America, Middle East and Africa; Henrik Kroon, Chief Commercial…