Coty is tightening and simplifying its leadership structure and operating model under Coty.Curated, centralizing Prestige decision making with Executive Chairman and interim CEO Markus Strobel and integrating Prestige R&D, sustainability and supply chain into a single function, alongside several senior leadership transitions.
Sharpening Coty.Curated: faster, closer, simpler
The changes are explicitly tied to Coty.Curated, the company’s turnaround and growth framework aimed at simplifying the portfolio, focusing on core brands and markets, and unlocking savings to reinvest in consumer engagement and profitability. According to the announcement, the goal is to bring commercial decision making closer to the center, allow Coty to move faster, and sharpen accountability for sell out and market share, particularly in the Prestige division.
This follows the broader “All-in to Win” transformation program, which is restructuring markets, support functions and innovation pipelines and is expected to deliver around $130 million in annual fixed cost savings by FY27 and…
close to $500 million in total savings between FY25–FY27, combining fixed costs and ongoing productivity gains.
Prestige: decision making now sits with Markus Strobel Under the new structure, Markus Strobel, Executive Chairman and interim CEO, will take direct control of Prestige commercial operations, with regional leaders now reporting directly to him. Coty states that this: Brings leadership closer to the markets.
Speeds up decision making. Strengthens accountability for sell out and market share. At the same time, Coty will integrate Prestige R&D and sustainability with supply chain into a single, simplified function under the interim leadership of Graeme Carter, Chief Supply Chain Officer.
This combined remit is designed to streamline how Coty develops and delivers behind its core Prestige businesses, aligning innovation, sustainability and execution under one leader…
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