BeautySephora

Moonglaze Accelerates from Selfridges Debut to Sephora Middle East in Just Two Years

Moonglaze, the glow focused beauty brand founded by makeup artist Yara Alnamlah in 2024, is quickly emerging as one of the region’s fastest rising prestige beauty players.

Published: Jul 1, 2026 5:02 AM Updated: Jul 2, 2026 2:30 PM

By Alyssa Jade Mann

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Moonglaze Accelerates from Selfridges Debut to Sephora Middle East in Just Two Years

Moonglaze, the glow focused beauty brand founded by makeup artist Yara Alnamlah in 2024, is quickly emerging as one of the region’s fastest rising prestige beauty players. In under two years, the brand has translated a focused aesthetic into high impact retail expansion across key global markets.

After launching in 2024, Moonglaze secured early validation with a debut at Selfridges just nine months later, signaling strong buyer confidence and positioning the brand within a curated luxury retail environment from the outset.

Rapid Retail Expansion Signals Market Confidence The move reinforces an industry wide shift as Middle Eastern founded beauty brands increasingly scale through premium retail partnerships rather than traditional slow growth models. The next phase of expansion pushes Moonglaze deeper into luxury adjacency.

The brand is preparing launches in major regional destinations including The Dubai Mall and Place Vendôme Mall, both high traffic environments where global luxury brands compete for visibility and affluent consumer attention.

Glow Focused Positioning Drives Differentiation Moonglaze’s strategy centers on radiant, healthy looking skin supported by elevated formulations and minimal luxury packaging…

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