BeautyNews

Tower 28’s Hypochlorous Acid Spraying SOS Billboard is Misting NYC Commuters

Experience the future of skincare at Tower 28 Beauty's innovative billboard in NYC, where a simple button press delivers a hydrating SOS Daily Rescue Spray.

Tower 28’s Hypochlorous Acid Spraying SOS Billboard is Misting NYC Commuters
BeautyNews

Tower 28’s Hypochlorous Acid Spraying SOS Billboard is Misting NYC Commuters

Tower 28 Beauty has turned summer skincare into street level theatre with what it calls the first ever hypochlorous acid spraying billboard, now live in downtown New York City at 389 Canal Street. The interactive installation promotes the brand’s award‑winning SOS Daily Rescue Spray, inviting passersby to literally press a button on the billboard and receive a mist of the product as they navigate the city’s heat and humidity.

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