Tower 28’s Hypochlorous Acid Spraying SOS Billboard is Misting NYC Commuters
Experience the future of skincare at Tower 28 Beauty's innovative billboard in NYC, where a simple button press delivers a hydrating SOS Daily Rescue Spray.
Tower 28’s Hypochlorous Acid Spraying SOS Billboard is Misting NYC Commuters
Tower 28 Beauty has turned summer skincare into street level theatre with what it calls the first ever hypochlorous acid spraying billboard, now live in downtown New York City at 389 Canal Street. The interactive installation promotes the brand’s award‑winning SOS Daily Rescue Spray, inviting passersby to literally press a button on the billboard and receive a mist of the product as they navigate the city’s heat and humidity.
A “Summer of SOS” moment on Canal Street
The billboard is part of Tower 28’s “Summer of SOS” campaign, designed to reach people “in need of skin support in the heat” right where sweat and city grime are unavoidable. Located at 389 Canal St, the interactive board dispenses SOS Daily Rescue Spray a hypochlorous acid facial mist to anyone who walks up and presses the button, turning a traditional out‑of‑home ad into a micro skincare pop up.
The brand leans into…
the tagline: “Sweat happens. Breakouts don’t have to,” framing SOS as a simple, fast way to neutralise sweat‑related bacteria, calm irritation and reduce redness after workouts or during hot commutes.
SOS Daily Rescue Spray: hypochlorous acid for stressed skin SOS Daily Rescue Spray is a hypochlorous acid (HOCl) mist that Tower 28 positions as a “reset button” for stressed, sweat‑prone and sensitive skin.
Hypochlorous acid is a molecule naturally produced by the immune system, valued by dermatologists for being: Antimicrobial, helping reduce acne‑causing bacteria on the skin’s surface. Anti‑inflammatory, helping calm redness, flare‑ups and irritation.
Barrier‑supportive, gently cleansing without stripping or disrupting the microbiome when formulated correctly. SOS Daily Rescue Spray is described as: A clinically proven, derm‑approved HOCl spray that keeps post‑gym and post‑sweat breakouts at bay, reduces redness and soothes stressed skin…
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