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Aesop Debuts in Chongqing With a Free Book Wall Instead of a Product Launch

Aesop has officially made its debut in Chongqing, China, opening its inaugural store at Longfor Beicheng Paradise Walk with a literary twist: instead of products, shelves were lined with books as part of the brand's annual Women's Library campaign.

Aesop Debuts in Chongqing With a Free Book Wall Instead of a Product Launch
News

Aesop Debuts in Chongqing With a Free Book Wall Instead of a Product Launch

Aesop has officially made its debut in ChongqingChina, opening its inaugural store at Longfor Beicheng Paradise Walk with a literary twist: instead of products, shelves were lined with books as part of the brand’s annual Women’s Library campaign.

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