Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

What is Direct-to-Consumer?

What is Direct-to-Consumer (DTC) Ecommerce?

Direct-to-consumer (DTC) is a sales strategy where manufacturers and consumer packaged goods (CPG) brands sell their products directly to their customers instead of selling them through retailers and wholesalers. Nearly 60% of online shoppers say they will go out of…

DTCGlossary
Ulta Beauty sales increase 12.3 percent for Q1, 2023

Ulta Beauty sales increase 12.3 percent for Q1, 2023

Ulta Beauty, a leading beauty retailer in the United States, has reported impressive first-quarter results under the leadership of CEO Dave Kimbell. The company announced a 12.3% increase in net sales, reaching $2.6 billion compared to $2.3 billion in the…

BeautyInsights
What Is Brand Equity?

What Is Brand Equity?

In today’s competitive landscape, building a strong brand identity is crucial to the success of any business. Creating a brand that resonates with customers and stands out from the crowd can help a company differentiate itself from its competitors and…

GlossaryMarketing
What is Inventory Aging

What is Inventory Aging?

The success of any retail business depends on many factors, but the most crucial one is the right inventory management. Location, marketing, decor, music, and displays all matter, but the heart of your business remains what you choose to put…

GlossaryMerchandising
What is Average Order Value

What is Average Order Value (AOV)?

Average Order Value (AOV) is a metric that helps retailers understand their customers’ purchasing behaviours. An average order value tracks the average dollar amount spent every time a customer places an order. Like with all other key metrics, AOVs can…

GlossaryStrategy
Kering opens new Italian headquarters located in Milan

Kering opens new Italian headquarters located in Milan

Kering, a renowned luxury group, has recently opened its new Italian headquarters in the bustling city of Milan. This move signifies the company’s commitment to strengthening its presence in Italy, a crucial territory for Kering’s growth and success. At the…

LuxuryRetail
The Ultimate Guide To Retail Space Leasing

The Ultimate Guide To Retail Space Leasing

Leasing retail space is a complex process that involves more than just finding the right location. It also requires an understanding of the different types of leases available and how to negotiate the best terms for your business. In this…

Real EstateRetail
9 Steps to Leasing Retail Space

9 Steps to Leasing Retail Space

Direct-to-consumer (DTC) brands have experienced significant growth in recent years, thanks to their innovative marketing strategies and strong online presence. However, as these brands mature, many are considering expanding into brick-and-mortar retail spaces to further enhance their customer experience and…

Real EstateRetail
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