BeautyTrends
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
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Trends
Consumer behaviour, cultural shifts and emerging market trends shaping retail, fashion, beauty and shopping. Explore observations on how people discover, choose and engage with brands.
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Why Everyone Is Suddenly Calling Everything “Kinda Chic”
The phrase 'kinda chic' has rapidly transformed social media, celebrating ordinary life with style. Its appeal lies in its inclusivity, encouraging individuals to embrace their unique personal expressions.
Whimsymaxxing Is Giving Beauty a Sparkly New Mood
Celebrities like Kylie Jenner are leading the way with bedazzled looks, expanding the trend to beauty products.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
Why Everyone Is Suddenly Calling Everything “Kinda Chic”
The phrase 'kinda chic' has rapidly transformed social media, celebrating ordinary life with style. Its appeal lies in its inclusivity, encouraging individuals to embrace their unique personal expressions.
Whimsymaxxing Is Giving Beauty a Sparkly New Mood
Celebrities like Kylie Jenner are leading the way with bedazzled looks, expanding the trend to beauty products.
The ‘Accessible Luxury’ Gap Is Winning While Mega-Luxury Stumbles
Ralph Lauren reported Q4 revenue of $2 billion, up 12% YoY. EPS of $2.80 beat forecasts by 12.9%. Full-year revenue crossed $8 billion for the first time. Stock surged 11.58% in pre-market trading. Meanwhile, LVMH’s fashion & leather division, its…
Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car
This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.
59% of Gen Z Consumers Are Trading Down on Household Staples to Spend More on Health, Wellness and Beauty
New research from First Insight, the AI powered consumer intelligence platform used by over 600+ brands and retailers worldwide, reveals a sharp generational shift in how Gen Z allocates spending across CPG categories. The study, Is Gen Z Still Choosing…
58% of Americans Are Scrutinizing Their Drink Ingredients and Beverage Brands Need to Catch Up
Ernst & Young (EY)’s latest Consumer Beverage Survey shows that health, digital habits, and age are now the three main forces reshaping what people drink and how they discover it. For beverage brands, that means product, pricing, and marketing decisions…
Returns Are Becoming a Deciding Factor in Online Shopping
Returns are no longer just a post purchase chore. New survey data from Route shows they are shaping where people buy, whether they try a new brand, and whether they come back after a purchase. The strongest signal in the…
The Super Bowl: Why Sports Needs Fashion And Who Wore It Best
(PLEASE ADD PHOTOS OF THE LOOKS and para for each) The Super Bowl, long a nexus of sports and entertainment, has increasingly become a significant platform for fashion, blurring the lines between athletic prowess and sartorial statements. The 2026 Super…
Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status indicator. This report identifies the top 10 beauty and skincare brands that U.S. consumers most frequently…
Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.
The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers most frequently search for alternatives to. The list is dominated by luxury houses (Chanel,…