BeautyTrends
Why Fragrance Brands are Selling the Same Scents in New Ways
Haeze and Sol de Janeiro illustrate how one recognizable scent can support discovery, gifting and daily routines across multiple product formats.
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Retail Trends
Explore retail trends from RETAILBOSS, covering consumer behaviour, cultural shifts and emerging trends in fashion, beauty, ecommerce and shopping.
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How Six Industry Shifts Will Reshape Beauty Retail in 2027
Retailers will separate physical curation from digital range, utilizing a three-level assortment model for enhanced customer experience.
Beauty Brands Are Building Their Next Campaign Around Creators
Sephora, Tree Hut and Target show how creator relationships can connect product launches, major advertising and retail discovery, with lessons for beauty brands planning 2027.
Why Fragrance Brands are Selling the Same Scents in New Ways
Haeze and Sol de Janeiro illustrate how one recognizable scent can support discovery, gifting and daily routines across multiple product formats.
How Six Industry Shifts Will Reshape Beauty Retail in 2027
Retailers will separate physical curation from digital range, utilizing a three-level assortment model for enhanced customer experience.
Beauty Brands Are Building Their Next Campaign Around Creators
Sephora, Tree Hut and Target show how creator relationships can connect product launches, major advertising and retail discovery, with lessons for beauty brands planning 2027.
How Fashion Brands Are Putting Real Communities at the Centre of Campaigns
Urban Outfitters and Aritzia illustrate two approaches to community-led casting: broad campus representation and focused institutional partnership.
How Global Brands Are Making Local Culture Part of Their Store Identity
Coach, Aesop and HUMAN MADE illustrate three approaches to retail localisation, from creative collaboration to regional architecture and craft.
London Fashion Week Trends: What Buyers Should Watch for Spring/Summer 2027
Expressive florals, shaped jackets and dimensional occasionwear offer three directions for London-inspired SS27 assortments.
Paris Fashion Week Trends: What Buyers Should Watch for Spring/Summer 2027
Softer tailoring, statement skirts and visible layers point to fresh assortment and merchandising opportunities for Spring/Summer 2027.
Gorpcore 101: What it is & Where to Shop
A beginner’s guide to Gorpcore, from fleece and shell jackets to trail-style shoes, with everyday outfit ideas and shopping advice grounded in function.
How Luxury Brands Are Building Cultural Platforms Beyond the Campaign
Miu Miu commissions films, Saint Laurent produces them, and Cartier convenes the cinema community. Three distinct models show how luxury brands build cultural relevance beyond a campaign.
Top 10 Retail Trends Worth Watching
Ten retail formats turning repair, resale, personalization, co-creation and community programming into reasons to visit, participate and return.
How Brands Are Using Sport and Wellness Experiences to Build Community
From PUFF and adidas to lululemon, Lacoste and Kith, brands are using sport and wellness experiences to bring people together. Here is how founders can choose between a partnership, a recurring program and an ongoing destination.