Overview
About Adidas
Adidas is a German multinational sportswear brand and the largest in Europe, known for the Three Stripes and iconic sneakers like the Samba and Stan Smith. It is a global leader in athletic footwear and apparel.
Latest coverage
Adidas News
How Brands Are Using Sport and Wellness Experiences to Build Community
From PUFF and adidas to lululemon, Lacoste and Kith, brands are using sport and wellness experiences to bring people together. Here is how founders can choose between a partnership, a recurring program and an ongoing destination.
Adidas Engages 12,530 Employees Across 49 Countries Through Its World Cup Prediction Game
Adidas used the 2026 FIFA World Cup to bring employees together through 3-Stripes Forecaster, a custom match-prediction experience. The company says 12,530 colleagues in 49 countries submitted 793,855 predictions across the tournament, turning the football calendar into a shared internal activity.
adidas Turns Seoul’s Hybrid Port Into a Training Ground for Product Trials
adidas brought athletes, creators, media and adiClub members together at RUNPORT MAPO in Seoul for THE HYBRID PORT, an activation built around trying its training products in use. The experience combined ADIZERO DROPSET PRO and the IRONSTEIN Collection with coaching, technical discussions and recovery sessions.
Adidas Turns Mexico City Marathon Week Into a Community Running Hub
The Fuel Station at Avenida Insurgentes Sur 296 provided runners and supporters with a collaborative space for preparation and celebration of the 2026 Mexico City Marathon.
Adidas Takes Its $500 Racing-Shoe Strategy Into Trail Running
Adidas’ limited Agravic Speed Ultra Evo launch transfers road-racing technology to trail and uses specialist retail at UTMB as its first route to market.
Adidas Brings 150 Young Talents Into IT Retail Logistics and Product Creation Across Germany
The company's new cohort, comprising 71 interns, 49 apprentices, and 30 dual students, will contribute to IT, logistics, product creation, retail, and business functions.
Adidas Brings Greatness Collides to South African Stores Ahead of the All Blacks Tour
This campaign, a collaboration between Adidas, The Clarion Group, Studio Kirmack, and SpaceFit, showcases the diverse cultural aspects of rugby in both countries.
Adidas Brings Sport Originals and Creativity Together in Copenhagen
This store combines adidas's sportswear and Originals collections in a cohesive retail experience.
Adidas Uses Dubai Mall to Turn Originals Sport Into a Community Workout
The Dubai Mall activation highlights adidas Originals Sport's innovative approach to activewear, blending streetwear-inspired styling with functional fitness features.
Adidas Opens South Korea’s First Standalone Originals Outlet as The World’s Third Dedicated Concept Store
This innovative store combines brand-led spatial design with local market assortments, offering a unique shopping experience.
Rankings
Where Adidas ranks
Research library · 4 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #5RETAILBOSS Research
Top 10 Luxury Pet Brands in the World 2026
Luxury pet collections ranked by assortment breadth, clothing focus and 2025–2026 product activity.
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Featured in reportRETAILBOSS Research
Top 10 Clothing Companies by Market Cap
The world’s leading clothing and fashion companies ranked by market capitalization in July 2026.
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Featured in reportRETAILBOSS Research
Aritzia x Juilliard: A Creative Collaboration
How Aritzia used institutional credibility, real Juilliard students and an authenticity-led campaign model to reach Gen Z.
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Featured in reportRETAILBOSS Research
How Bad Bunny Became Fashion’s Growth Engine
A case study in how cultural authorship, product collaboration and global visibility turned one artist into a multi-category fashion growth platform.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Adidas.
- Trends · Sep 25, 2026How Brands Are Using Sport and Wellness Experiences to Build Community
- Insights · Mar 16, 2026Top 10 Sneaker Brands by Website Traffic (2026)
- Insights · Mar 14, 2026Top 10 Resale Marketplaces by Worldwide Website Traffic
- Insights · Feb 20, 2026Top 10 Yeezy Competitors & Alternatives
- Insights · Feb 6, 2026Top 10 Clothing Brands in UK for 2026
- Insights · Feb 4, 2026Top 10 Fashion Retailers Ranked by Carbon Progress (Sustainability) in 2026
- Insights · Jan 30, 2026Top Sneaker Collaborations That Broke the Internet
- Insights · Jan 28, 2026The Cult-Status Index: Top Sneaker Brands with a Cult-Like Following
- Insights · Jan 21, 2026Top 10 Most Mentioned Fashion Brands by Influencers in 2025
- Insights · Jan 15, 2026The Top 10 Most Controversial Fashion Brands
- Insights · Jan 9, 2026The Top 10 Lululemon Competitors 2026 Ranking
- Insights · Mar 11, 2025LVMH Dominates Global Apparel Market with $93.1 Billion in Sales, Report
- Insights · Oct 15, 2024Nike, Adidas & Puma Ranked As Most Popular Sportswear Brands In US [2024 Report]
