Overview
About Mytheresa
Mytheresa is a German luxury e-commerce platform offering curated designer fashion and accessories. Spun off from Theresa Tietz's Munich boutique, it is now a global digital luxury destination owned by Yoox Net-a-Porter.
Latest coverage
Mytheresa News
Mytheresa and Pucci Build Their Sixth Exclusive Capsule Around Four Archival Prints
Mytheresa and Pucci have introduced their sixth collaboration, using four archival prints to create an exclusive assortment of dresses, tops and coordinated separates.
Mytheresa and Max Mara Build an Exclusive Cashmere Wardrobe
Mytheresa has introduced a Max Mara cashmere capsule exclusive to its platform, spanning outerwear, knitwear and separates.
Mytheresa Brings God’s True Cashmere Into Its Munich Store for Client Event
The luxury retailer paired an in-store conversation with the cashmere label's co-founder and a smaller dinner, using physical retail to deepen a brand relationship already visible online.
Mytheresa and Magda Butrym Host Paris Fashion Week Client Dinner
Mytheresa and Magda Butrym co-hosted a Paris Fashion Week dinner at Lapérouse, bringing clients and fashion-industry guests together in an in-person brand setting.
Mytheresa Brings a Men’s Style Suite to The Bridge Car Show
The luxury retailer combined a shopping lounge, Church’s shoe care and Umit Benan tailoring at a Bridgehampton gathering for automobile collectors.
Aeyde Launches Fall/Winter 2026 on Mytheresa With Exclusive Colorways
Aeyde’s Fall/Winter 2026 collection has launched on Mytheresa with exclusive colorways created for the luxury retailer. Founder and CEO Luisa Dames announced the launch, highlighting the work of both teams and thanking Ingrid Vervoort and Robin Froeliger for their support.
Mytheresa Taps Chloë Sevigny for Its Fall Winter 2026 Campaign
Mytheresa has introduced its Fall Winter 2026 campaign starring Chloë Sevigny, placing the actress at the center of a multi-brand fashion and fine-jewelry presentation photographed in New York. The campaign brings together ready-to-wear, accessories and jewelry from houses including Valentino, Saint Laurent and Gucci.
Mytheresa Uses Jimmy Choo Exclusives to Build Its Transitional-Season Assortment
Mytheresa’s Jimmy Choo capsule turns back-to-school timing into a luxury footwear and accessories merchandising story.
Mytheresa Unveils a Refined Logo as It Strengthens Its Luxury Identity
Francis Belin leads Mytheresa into a new phase of growth with an elegant and versatile identity.
Mytheresa Goes on The Road With a Customised Airstream as Mytheresa Out East Brings a Curated Summer Edit
Experience luxury shopping like never before at Mytheresa Out East, a bespoke mobile boutique traveling through the Hamptons from June 30, 2026, to August 6, 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Mytheresa.
