Overview
About L'Oréal
L'Oréal is a French multinational beauty company, the world's largest cosmetics and beauty group. Its portfolio spans Maybelline, Lancôme, YSL Beauty, and CeraVe across every beauty category.
Latest coverage
L'Oréal News
Lancôme Turns Qixi Lipstick Trials Into Personal Recording Sessions Across Three Cities
Lancôme turns product trials into personalized recording experiences across three Chinese cities.
L’Oréal Puts Service and Play at the Center of Its Travel-Retail Concept
At TFWA in Cannes, L’Oréal presented a 1,000-square-metre Destination Beauty showcase spanning consultations, interactive discovery and displays from its beauty brands.
L’Oréal Turns Product Science Into an Immersive Worth It Lab
L'Oréal and Dot Dot Dash created a science-themed Worth It Lab for the Chemist Warehouse Showcase, using an experiential setting to make a familiar brand message tangible.
Valentino Beauty Brings Vendetta Motel Experience to London’s Soho
Valentino Beauty staged a London Vendetta fragrance activation in Soho with an immersive motel setting and brand ambassador Dakota Johnson.
Nykaa and L’Oréal’s BOLD Fund to Co-Invest in Indian Beauty Startups
The retailer and L’Oréal’s venture arm will take minority stakes in emerging Indian beauty and wellness brands, pairing capital with retail distribution and mentoring.
How Beauty Brands Are Choosing Between DTC and Physical Retail
Rhode, Fenty Beauty, KIKO Milano, Aesop and Glossier show how digital-first beauty brands can decide whether physical retail should deliver greater reach or greater control.
Diesel Launches Only Desire With a New York Fragrance Activation
Dove Cameron, the face of Only Desire, hosted the event, highlighting the fragrance's orchid-inspired bottle and metallic vanilla composition.
Prada Beauty Opens Its Largest Holt Renfrew Counter to Date in Vancouver
Prada Beauty has opened a new counter at Holt Renfrew Vancouver, its second location with the department store and its largest to date, according to the brand’s Canadian team. The opening brought ten creators and members of the press into the space, combining a retail expansion with an introduction to the products and services on offer.
YSL Beauty Brings Black Opium Pink Glaze to a London Block Party at Rough Trade East
YSL Beauty brought its Block Party format to Rough Trade East in London on September 3, combining a music-led event with the launch of Black Opium Pink Glaze. L’Oréal said the Brick Lane venue hosted global ambassador Alisha Boe and a live performance by Lola Young.
How essie Turns Familiar Shade Names Into Its ‘Cheeky Luxury’ Marketing Strategy
With outdoor advertising in four cities and a playful visual identity, essie is using its existing shade portfolio to connect accessible nail beauty with luxury-style storytelling.
Rankings
Where L'Oréal ranks
Research library · 3 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
Explore report
Featured in reportRETAILBOSS Research
Top 10 Beauty Brands by Dupe Searches
Beauty brands ranked by US dupe-search demand, social discovery and product-specific interest.
Explore report
Featured in reportRETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring L'Oréal.
