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Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

5 Things You Should Never Do If You Want To Keep Customers

5 Things You Should Never Do If You Want To Keep Customers

In the competitive world of business, retaining customers is crucial for success and growth. To ensure customer loyalty and satisfaction, businesses must avoid certain practices that can drive customers away. One such practice is poor customer service. Businesses that don’t…

RetailStrategy
Bed Bath & Beyond Files For Chapter 11 Bankruptcy

Bed Bath & Beyond Files For Chapter 11 Bankruptcy

Bed Bath & Beyond, the once-dominant home goods retailer that flourished during the 1990s and 2000s, filed for Chapter 11 bankruptcy protection on April 23. Bed Bath & Beyond’s financial health had been deteriorating, with $1.7 billion of long-term debt…

Retail
How To Stop Losing Customers During Online Checkout

How To Stop Losing Customers During Online Checkout

The online checkout process is a critical stage in the customer journey, as it is the final step before a purchase is made. However, many e-commerce businesses face the challenge of cart abandonment, where customers leave their shopping carts without…

Ecommerce
5 Ways To Raise Capital For Your Beauty Brand

5 Ways To Raise Capital For Your Beauty Brand

Starting a beauty brand can be an exciting and rewarding venture, but it requires significant capital to get off the ground. One of the biggest challenges that aspiring entrepreneurs face when starting a beauty brand is securing enough funding to…

BeautyStrategy
6 Tips To Make Promo Codes Work

6 Tips To Make Promo Codes Work

Promo codes are an effective marketing tool for ecommerce businesses, helping to boost sales and build customer loyalty. By offering discounts on purchases or free shipping, promo codes incentivize customers to make a purchase and can also encourage them to…

Retail
The Ultimate Guide To Retail Product Placement

The Ultimate Guide To Retail Product Placement

Retail product placement is a crucial aspect of merchandising that can significantly impact sales, brand awareness, and customer experience. Retail product placement involves strategically positioning products in a store to maximize their visibility and appeal to customers. Effective product placement…

RetailStrategy
Retail Therapy

What is Mystery Shopping and How Is It Important

Mystery shopping is a technique used by retailers, market research firms, and consumer watchdogs to evaluate the quality of customer service provided by various businesses. It involves individuals, known as mystery shoppers or secret shoppers, posing as regular customers to…

Retail
Five Tips To Improve Your Retail Sales Forecasting

Five Tips To Improve Your Retail Sales Forecasting

In the ever-changing world of retail, businesses must constantly adapt to meet the evolving needs of their customers. Accurate sales forecasting is crucial for making informed decisions and ensuring the growth and success of a retail business. One of the…

Retail
The Ultimate Guide To Markdown Strategies

The Ultimate Guide To Markdown Strategies

Markdown strategies are essential for retailers looking to clear out inventory, increase sales, and maintain profitability. These strategies involve reducing the price of a product, particularly seasonal items, to avoid waste and loss. They can be particularly effective during the…

MarketingStrategy
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