Overview
About Kayali
Kayali is a luxury fragrance house founded by Mona and Huda Kattan. Known for its layering philosophy and bold, sweet compositions, the brand has become a Gen Z favorite through TikTok virality.
Latest coverage
Kayali on RetailBoss
New York Men’s Day SS27 Spotlights Eight Designers With PROJECT and COTERIE by Informa
The 26th season paired emerging menswear and genderless labels with a sponsor mix spanning footwear, fragrance and jewelry at Mercedes-Benz of Manhattan.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
KAYALI Turns Dallas Into an Old Hollywood Social Club for Boujee Kitty
The Crescent Club in Dallas transformed into a pink-drenched world of scent layering, personalised engraving, live entertainment, cocktails, desserts, and gifting for the Boujee Kitty launch.
KAYALI Expands Yum Collection With New Lip Balms and Silk Soufflé Body Creams
KAYALI introduces the Yum Lip & Body Collection, featuring Silk Soufflé Body Cream and Cashmere Kiss Lip Balm in two signature Yum scents.
KAYALI Launches Its First Yum Lip and Body Collection With Sephora
It's about expanding the art of layering beyond the bottle and making every step of the ritual more intentional, sensorial, and delicious.'
KAYALI Turned Atelier Des Lumières Into a Fruity Dream World For Eden Sweet Peach 35
The brands' recent launches in Paris, London, and Sicily showcase how technology can be a powerful tool in building memorable and engaging experiences.
Competitive set
Kayali Competitors
Brands tracked alongside Kayali based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Kayali Related Brands
Brands connected to Kayali through verified ownership under Huda Beauty. Each card states the corporate relationship used.
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