Overview
About Kayali
Kayali is a luxury fragrance house founded by Mona and Huda Kattan. Known for its layering philosophy and bold, sweet compositions, the brand has become a Gen Z favorite through TikTok virality.
Latest coverage
Kayali News
KAYALI’s First Global Brand Trip Turns a Maldives Resort Into a Fragrance Environment
The Four Seasons partnership combines personalisation, activities and hospitality in a destination-led expression of KAYALI’s brand world.
KAYALI Extends Its Gourmand Fragrance Line With Yum Vanilla Cupcake 108
A limited-edition scent builds on KAYALI’s vanilla identity through a dessert-inspired composition and celebratory product story.
New York Men’s Day SS27 Spotlights Eight Designers With PROJECT and COTERIE by Informa
The 26th season paired emerging menswear and genderless labels with a sponsor mix spanning footwear, fragrance and jewelry at Mercedes-Benz of Manhattan.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
KAYALI Turns Dallas Into an Old Hollywood Social Club for Boujee Kitty
The Crescent Club in Dallas transformed into a pink-drenched world of scent layering, personalised engraving, live entertainment, cocktails, desserts, and gifting for the Boujee Kitty launch.
KAYALI Expands Yum Collection With New Lip Balms and Silk Soufflé Body Creams
KAYALI introduces the Yum Lip & Body Collection, featuring Silk Soufflé Body Cream and Cashmere Kiss Lip Balm in two signature Yum scents.
KAYALI Launches Its First Yum Lip and Body Collection With Sephora
It's about expanding the art of layering beyond the bottle and making every step of the ritual more intentional, sensorial, and delicious.'
KAYALI Turned Atelier Des Lumières Into a Fruity Dream World For Eden Sweet Peach 35
The brands' recent launches in Paris, London, and Sicily showcase how technology can be a powerful tool in building memorable and engaging experiences.
Rankings
Where Kayali ranks
Research library · 1 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Insights & Trends
Analysis
Data-led insights and trend observations featuring Kayali.
