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Live shopping, a popular trend in China, has been touted as the next big disruptor in the US retail industry. However, despite significant investments from tech giants and retailers, live shopping has not yet taken off in the US as…
Zillennials, a micro-generation born between 1990 and 2000, are a unique blend of Millennials and Generation Z characteristics. They have a strong work ethic like Millennials but also desire a better work-life balance, similar to Generation Z. This group places…
A report revealed a significant trend among children aged six to 16, known as Generation Alpha. The study found that 55% of these young individuals expressed a desire to purchase items showcased by their favorite Instagram and YouTube influencers. This…
The retail industry is one of the most important sectors of the economy, accounting for more than $3 trillion in annual sales in the United States alone. It employs more than 18 million people and is a key driver of…
The Canadian economy is dynamic and ever-evolving. Retailers need to be able to adjust to the needs of Canadian customers in order to succeed. Retailers in the US who are accustomed to working in a different market may find this…
The newest Saks Luxury Pulse poll of luxury shoppers has been released by Saks, the leading digital platform for luxury clothes, and it contains important insights that contribute to the company’s comprehensive understanding of the premium customer. View this…
One of the most coveted and sought-after luxury items in the world is the Hermes Birkin bag. The handbag, which bears Jane Birkin’s name, was first offered in 1984 and has since become very popular. The Birkin bag is frequently…
New data from Matter Communications reveals customers are making purchases based on influencers who are relatable, original content or provide credible expertise. Only 11% of consumers prefer celebrity influencers – a notable reduction from Matter’s 2020 Influencer Survey (17-22%). And when asked…
Rival IQ released their 2023 Social Media Industry Benchmark Report detailing everything a marketer needs to measure social media success against their competitors on Facebook, Twitter, Instagram, and TikTok across 14 major industries. The report features insights into how social…
Leaving the kids at home when parents go shopping may save them money, 35% or more to be exact according to a new survey commissioned by Slickdeals, a shopping platform powered by millions of avid shoppers sharing and discovering the…