Desigual’s Innovation Day in Barcelona Turns The Mediterranean Sea Into a Blueprint for Fashiontech

Innovation Day: bold thinking in Barcelona Held at DESIGUAL’s headquarters in Barcelona, Innovation Day builds on the brand’s broader reinvention and the work of Awesome Lab, its open innovation hub launched to support startups solving fashion’s biggest challenges.

The day opened with founder Thomas Meyer, who set the tone by focusing on how innovation is reshaping the way brands create, connect and grow, echoing his long-standing belief that “in fashion, innovation is everything.” That framing matters for Desigual, a company that has used Awesome Lab to experiment with on-demand collections, AI-assisted design and new digital tools, all while staying true to its DNA of bold, unconventional aesthetics.

Wallapop, unspun and Coach: three angles on the future The morning brought three very different perspectives on how creativity and technology are changing fashion and retail: From Wallapop, Cristina Gómez Molina, Federico Roccatagliata and Lourdes Fuster Solà shared how a reuse platform can become a cultural reference, walking through frameworks for brand preference, conversion and virality in a circular, peer‑to‑peer context.

Beth Esponnette, cofounder of unspun™, explored how…