The concept of “clean beauty” is a hot topic in beauty today with a lot of definitions circulating in the industry. But for e.l.f. Cosmetics, it’s quite clear – all e.l.f. products – cosmetics and skincare – meet the highest standards of clean. Every formula complies with the European Union Cosmetics Regulation (EUCR) and FDA requirements.

“Premium quality at an extraordinary value is at the heart of e.l.f.’s superpowers, and we are continuously challenging ourselves to be at the forefront of innovation with our incredible prices.”

While many of e.l.f.’s products were already clean, over the past several months the team has reformulated over 350 SKUs. There are now over 1,600 ingredients that e.l.f. does not use. Additionally, e.l.f. only formulates its cosmetics and skincare products with non-toxic ingredients that are safe, vegan and cruelty-free.

SQUEAKY CLEAN PRICING 
e.l.f.’s journey to clean has never sacrificed value. “We’re committed to making clean beauty accessible to every eye, lip and face,” says Kory Marchisotto, Chief Marketing Officer for e.l.f. Beauty. “Premium quality at an extraordinary value is at the heart of e.l.f.’s superpowers, and we are continuously challenging ourselves to be at the forefront of innovation with our incredible prices.”