Bubble Skincare and American Eagle have teamed up on a first of its kind collaboration that blurs the lines between skincare, loungewear and accessories, centering community, comfort and everyday rituals. Launching May 12, 2026, the AE x Bubble collection drops online at Bubble.com, ae.com, and in 300 American Eagle stores.
Community first collab
At the heart of the partnership is a shared belief that community is something you build with, not just speak to. American Eagle has spent nearly 50 years championing self expression and optimism through style, while Bubble has built a dermatologist developed brand by co creating products with its community at every step.
The collaboration translates those perspectives into tangible pieces designed for the moments their audiences already share, from getting ready with friends to winding down at the end of the day. It’s a natural extension of how Bubble lives on vanities and American Eagle lives in wardrobes: side by side, every day.
What’s in the AE x Bubble collection
The co created drop spans apparel, accessories and skincare, anchored in soft color palettes and cozy textures that echo Bubble’s packaging and AE’s casual DNA. Key pieces include:
EXCLUSIVE AE x Bubble Boxy Graphic T Shirt (Mint), $34.95**
EXCLUSIVE AE x Bubble Fleece Hoodie (Lavender), $64.95**
AE x Bubble Fleece Hoodie in Chalk, Blooming Bright Blue & Mint, $64.95
AE x Bubble Fleece Short in Chalk, Blooming Bright Blue & Mint, $39.95
AE x Bubble PJ Set, $39.95**
AE x Bubble Embroidered Cropped Denim Jacket, $84.95**
AE x Bubble Terry Slippers, $39.95**
AE x Bubble Canvas Tote Bag, $34.95**
On the skincare side, the hero is the AE x Bubble Dewy Delights 4 Piece Skincare Kit, priced at $38, featuring Fresh Start, Cloud Surf, Solar Mate and Cherry Tell All. The collab also introduces fun, giftable lip products like CHERRY PICNIC Cherry Lip Balm and Charms Set, $14.95** and CHERRY TELL ALL Lip Balm, $9**
“Meeting our communities where they already are”
“Our community has always led the way shaping what we create, how we show up, and where we go next,” said Shai Eisenman, Founder and CEO of Bubble Skincare. “They’ve been asking for ways to bring Bubble beyond skincare and into their everyday lives. Partnering with American Eagle, who has built such a strong, expressive community, felt like a natural extension of that. This is about meeting our communities where they already are, and creating something together that reflects them.”
The collaboration is being activated through a 360° campaign rooted in real community voices, featuring Bubble ambassadors and American Eagle creators across social, retail and in person experiences. AE x Bubble will also launch on TikTok Shop as part of American Eagle’s inaugural product offering on the app, underscoring the creator first strategy behind the partnership.
Bubble Skincare: community built, derm developed
Bubble bills itself as one of the fastest growing global skincare brands, focused on delivering clinically effective prestige skincare at far lower prices than typical prestige competitors. Every product is developed with a board of dermatologists to ensure formulas and ingredients meet industry standards for safety and efficacy.
The brand has cultivated an engaged community of nearly 100,000 skincare obsessives who weigh in on everything from formulations and product names to colorways and packaging. Today, Bubble is available via hellobubble.com and in more than 17,000 retail doors across North America (Target, Ulta, Walmart, CVS, Amazon, Shoppers Drug Mart), the UK (Boots, ASOS), Australia (Priceline), and the Middle East (Sephora Middle East).
American Eagle: nearly five decades of self expression
Since 1977, American Eagle has offered specialty apparel and accessories designed to celebrate individuality and self expression. Through its “Live Your Life” platform, the brand encourages a digital native generation to embrace optimism, culture and connection with themselves and others, all while wearing clothes that make them feel most confident.
The brand is especially known for its leadership in denim, producing innovative fabrics and a wide range of fits under its #AEJeans banner. With AE x Bubble, American Eagle extends that comfort and confidence ethos into skincare adjacent loungewear and accessories, positioning the collab as a uniform for feeling good from the outside in.
