K Beauty World Brings 17 Viral Korean Beauty Brands to Ulta Beauty Marketplace in as Little as 9 Weeks

From Seoul to Shelves in 9 Weeks Speed is the defining feature of this expansion. While in store launches typically take at least nine months, K Beauty World brands will debut on the Ulta Beauty Marketplace in as little as nine weeks.

That compressed timeline allows Ulta Beauty to respond in near real time to the beauty trends spreading through social platforms like TikTok, delivering the newest products and ingredients to U.S. beauty enthusiasts faster than ever before.

Sarah Chung Park, CEO of Landing International, said, “K Beauty trends move incredibly fast, and the brands that are viral in Seoul can take years to reach the U.S.

Ulta Beauty Marketplace gives us a faster and more reliable way to bring the brands everyone is talking about in Korea directly to Ulta Beauty guests.” 17 Brands Across Skincare, Haircare, and More The K Beauty World lineup on Ulta Beauty Marketplace currently features 12 brands, including Cosnori, Vidivici, Yadah, Menokin, Luvum, Hair+, Ilso, Hwarang, Truezyme, 8grow, Bewants, and Dryope, with five additional brands, including P.Calm, Plu, Teabless, ChungMiJung, and OddType set to join by May…