10+ Black-owned beauty brands to shop during Black History Month and after

For customers looking to support new and emerging brands in the beautyl space, we have a list just for that – curated from our very own community.


Àuda.B Beauty

Àuda.B is a luxury vegan nail lacquer brand bridging the gap between clean beauty,  bold, and fashion-forward experiences for the multifaceted beauty enthusiasts. Our products are a reflection of the untapped market encompassing various ethnic backgrounds yearning to experience clean beauty in a digital, newfound way.  Àuda.B offers a vegan, 10 free, gluten free, cruelty free  PETA certified “gel like” nail lacquer. Our gel like nail  lacquer provides superior pigmentation with a  professional finish.

Price starts from $18.00

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The Potion Studio

Founded in Los Angeles, California by CEO Aziza El Wanni and 2021 Small Business Grant winner from COSMECON. The Potion Studio is a luxury haircare brand designed to elevate, celebrate and simplify your hair care journey. Each product is derived from our Founders’ own story experimenting to find the perfect ‘potion’ on her natural hair care journey. Today, our formula was created with the multifaceted curly person in mind because keeping it fresh and convenient is key.

Price starts from $21.00

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Beauty By Didi

Founded in 2018 by Investment banker turned beautypreneur, Ms. Doyinsola Afolabi is the founder of DIDI BEAUTY CO. She was born and raised in Nigeria and graduated top of her class studying Finance. DIDI BEAUTY company vision is to be the most preferred cosmetic brand out of Africa, providing global standard cosmetic products that are both user and eco-friendly. With over 200 distributors, covering 3 continents, thousands of products sold and several products in development, DIDI BEAUTY CO. is one of the fastest-growing brands in Africa.

Price starts at $7.00

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Get Pressed

Founded in 2019 by Tashi Wright-Click, Get Pressed is a proud Black owned and woman business. It is an online shop that designs press on nails and apparel. Most products are custom made to order pieces providing the highest quality products with long lasting designs. The one-of-a-kind press on nails allow customers to experience a truly unique nail experience. While never feeling the pressure to purchase but to feel apart of the process with our customization options.

Price starts at $30.00

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GlowRX Skin

Founded by Dr. Lorraine Beraho, who after years of struggling with the common skin challenge women of color experience decided to create a skin line – GlowRx – to address the skin issues that Bi-Racial and African-American young adults face in today’s busy world. Her wealth of exposure to skincare challenges and her clinical practice helped create the perfect product that reflects her unique combination of technology, technique, and nontoxic ingredients formulated to beaut-i-fy and “glow-i-fy!”

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Christian Miquel

Founded in 2010 by Miquel Jessup, after going to school to study business marketing and growing frustrated with the “corporate” life, Miquel became a barber, and later launched his own men’s grooming products, accessories and apparel line.

Price starts at $14.99

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Miason Jouvence

Founded by Odette Shirley born in the Ivory Coast, West Africa and raised in Paris, France. Maison Jouvence is a company specialized in chemical free self-care products and mindset awareness for the busy professional and entrepreneurs. Whether you work from home, an office, are a stay-at-home parent, a corporate executive or a business owner, your journey is rigorous and demanding. Therefore, you must remember to take care of yourself…Mind, Body & Soul!

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Eyllek Skincare

Founded and created by, Kellye Stephens, who spent a decade working in the healthcare industry. Being health conscious and having a life-long love of skin care products, she was concerned about the lack of a perfect cruelty-free and luxury natural skin care product that would help the skin function more youthfully. In her line of work, she has seen women of all ages affected by autoimmune reactivity from their skin care products. She was inspired to create safe and effective skincare products.

Price starts at $38.00

Shop To Support


Do you want to be included in the Black-Owned 2022 list?

Send us an email to media@retailboss.co including your website link, popular product link and company bio,

subject line: Black-owned beauty brand list.





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