Adanola, the Manchester-based activewear brand known for its versatile and high-quality wardrobe essentials, has announced the appointment of Niran Chana as its new Chief Executive Officer (CEO). This strategic decision comes into effect on June 20, marking a new chapter in Adanola's journey towards international acclaim.
Niran Chana, whose tenure at Gymshark as the Chief Commercial Officer was marked by remarkable growth and global expansion, brings Adanola a wealth of experience and a proven track record.
At Gymshark, Chana was instrumental in driving the brand's women's category to new heights, overseeing global sales, merchandising, marketing, trading, and retail functions. His leadership was pivotal in Gymshark's ascent as a dominant player in the sportswear market.
Adanola, since its inception in 2015 by Hyrum Cook, has carved a niche for itself in the athleisure segment. The brand prides itself on creating pieces that are as adaptable as the lifestyle of its wearers, ensuring that every item makes one feel their very best, regardless of the activity. From being spotted in local coffee shops to yoga classes, Adanola's laidback, comfy aesthetic has resonated with busy women who value easy, throw-on-and-go styles.
View this post on Instagram
The brand's commitment to sustainability, community, and quality is evident in its operations. Running small production lines to avoid waste, utilizing 100% recyclable packaging, and offsetting its operational carbon footprint. Moreover, the brand's vision to be the number one sustainable lifestyle brand, represented by a diverse, global community, aligns perfectly with Chana's expertise and vision for growth.
Hyrum Cook, stepping back from his role as CEO to focus on creative aspects, expressed his excitement about welcoming Niran Chana onboard. Cook's transition to a founder role allows him to concentrate on the brand, product, culture, and community aspects that were instrumental in founding Adanola.
Together, Cook and Chana aim to propel Adanola into its next phase of growth, targeting a more significant global presence and improving end-to-end operations for efficient scaling.
View this post on Instagram
Chana's appointment comes at a time when Adanola reported a staggering 311% increase in turnover for the financial year ending 2023. This growth trajectory underscores the brand's potential and readiness for international expansion.
Chana, feeling "immensely humbled and motivated" by the opportunity, is set to build upon the strong foundation laid by the team, guiding Adanola through an exciting journey ahead.
As Adanola embarks on this new chapter, the athleisure industry watches closely. With Niran Chana at the helm, the brand is poised for unprecedented growth, ready to make its mark on the global stage.
The synergy between Chana's experience and Adanola's innovative approach to activewear promises to bring forth a new era of success, making Adanola the go-to lifestyle brand for everyone's everyday uniform.
