Ralph Lauren Turns Sloane Square Into a Wimbledon Clubhouse With Ralph’s Coffee

Ralph Lauren has turned Sloane Square into a full blown tennis clubhouse, debuting a bespoke Wimbledon experience as part of its “Summer of Sport” celebrations in London. The takeover blends branded hospitality, fashion and playful installations, reinforcing the brand’s long-standing role as Official Outfitter of The Championships, Wimbledon.

Summer of Sport on Sloane Square

For three weeks leading up to and during the tournament, Sloane Square becomes a Ralph Lauren-branded destination, complete with screening areas, activations and product storytelling. Visitors can discover the latest Wimbledon x Ralph Lauren capsule, including polo shirts, cable knits and tailored pieces in the tournament’s green and purple palette, alongside a curated edit of RL Vintage and sporting styles.

The space is designed as an “immersive clubhouse,” with director’s chairs, big screens, and details that evoke the iconic grass courts at the All England Lawn Tennis Club.

Ralph’s Coffee pavilion and Polo Bear sculptures

At…