The Ordinary Showed How Clinical Research Really Works in Its New London Immersive Experience

A lab in the middle of Shoreditch Earlier this year, DECIEM owned brand The Ordinary transformed UNLOCKED Shoreditch at 118 Curtain Road, London into an immersive, science first studio for a multi day consumer experience.

Across three days, visitors stepped into a minimalist, lab inspired environment conceived and produced by experiential specialists StudioXAG in collaboration with UNLOCKED.

Rather than a traditional product showcase, the space was designed to feel like a working lab, complete with diagnostic stations, masterclass zones and touchpoints that broke down the “why” behind the brand’s famously clinical formulations.

Turning skin science into something you can touch The pop up was built around access to real experts, not just brand ambassadors.cosmeticsbusiness+1Guests could book free sessions with skin care scientists, take part in live skin diagnostics and get hands on with textures, ingredients and regimens tailored to their concerns…