Rituals to Refresh 1,500 Boutiques Across 30 Countries With €40 Million Investment

1,500 boutiques in 30 working days Starting on 3 August 2026, Rituals Cosmetics will refresh 1,500 boutiques across 30 countries within 30 working days, with the European phase expected to finish by 25 September 2026.

Rather than phasing the rollout over several years, the brand is completing the transformation in an exceptionally short window, averaging more than 40 boutiques renewed per working day through around 100 teams operating across Europe.

The programme represents a €40 million investment, focusing initially on Europe, with a similar initiative planned for Asia and the Middle East in the first quarter of 2027, once new collections launch in those regions.

A lighter, more premium in-store experience The renewed boutiques are designed to offer a lighter, more premium look and feel, with special emphasis on customer experience, product presentation and discovery…