BeautyRetail

Rituals to Refresh 1,500 Boutiques Across 30 Countries With €40 Million Investment

Rituals is redefining physical retail as a key element of its brand theatre, focusing on a lighter, more premium experience and sustainability.

Rituals to Refresh 1,500 Boutiques Across 30 Countries With €40 Million Investment
BeautyRetail

Rituals to Refresh 1,500 Boutiques Across 30 Countries With €40 Million Investment

Rituals is about to undertake one of Europe’s largest retail transformations, renewing 1,500 boutiques across 30 countries in just 30 working days this August, in a project designed to elevate its in store boutique experience and reaffirm the importance of physical retail to the brand.

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