Luxury is getting younger: “Gen Z and Millennials are more likely than older generations to buy into luxury” says New Report

  View this post on Instagram   A post shared by Klarna (@klarna) The report also found 84 percent of luxury shoppers would find it helpful to pay for high-end items over time, without interest or extra cost.

This means investing in technologies that create an elevated, higher-touch omnichannel shopping experience–from interest-free alternative payment solutions at checkout to the integration of virtual shopping and buy online, pick up in store services.

View this post on Instagram   A post shared by Klarna (@klarna) “A new generation of younger, digitally-savvy luxury shoppers is emerging, with new preferences towards how they shop and pay,” said David Sykes, Head of North America, Klarna.

“While the allure of brand names (52%) and exclusivity (39%) still drive luxury purchases, today’s high-end shoppers are looking for greater flexibility and innovation throughout their shopping experiences…