LVMH is celebrating youth, creativity and community impact as sponsor of the 21st edition of the Montfermeil Cultures & Creation Fashion Show, held on May 30 at Domaine Formigé in Montfermeil, France. The event is a cornerstone of the Group’s long term partnership with the neighboring towns of Clichy-sous-Bois and Montfermeil, where fashion is used as a tool for inclusion, confidence building and access to careers in luxury.
Centered on the theme of Hope, this year’s edition brought together more than 400 young creators and amateur models, offering them a runway and backstage experience that mirrors professional fashion shows while remaining rooted in local communities. The show highlights talent in all its diversity, reflecting LVMH’s belief that different backgrounds and perspectives are a powerful driver of creativity across its 75+ Maisons.
Ahead of showtime, several LVMH Maisons played an active role in supporting participants. Dior, Kenzo and Celine donated high-quality fabrics for the collections, giving the young designers access to the kind of materials typically reserved for luxury ateliers. Their support extended beyond supplies, with expert-led masterclasses hosted by Dior Couture, Kenzo Couture and Guerlain, helping participants refine silhouettes, finishes and beauty looks with guidance from industry professionals.
At the end of the show, a jury singled out the most promising profiles through three awards, further bridging the gap between an amateur platform and real career pathways. The two main prize winners, Erijona Malsiu and Kany Diallo, will be welcomed for an immersion day at Louis Vuitton, including personalized HR coaching, CV preparation, interview techniques, career guidance, and an exclusive visit to the Louis Vuitton design studio to discover how collections are conceived from sketch to runway.
Beauty was highlighted through a dedicated award. The Beauty Award winner, Emma Pervieux, will spend an immersion day inside Guerlain’s historic Champs-Élysées boutique, where she will meet Maison experts and explore fragrance, skincare and makeup through the lens of luxury retail and brand heritage. These tailored prize experiences align with LVMH’s wider strategy to transmit savoir-faire and open doors to métiers across creation, craft and client experience, which supported more than 3,800 apprentices via the Institut des Métiers d’Excellence LVMH since 2014.
Beyond the runway, the Montfermeil Cultures & Creation Fashion Show is part of LVMH’s broader “For People” social responsibility roadmap, which focuses on developing talent, fostering inclusion and creating a lasting positive impact in local communities. In 2025, nearly 69,000 LVMH employees took part in community and solidarity initiatives, contributing to projects that benefited more than 2.5 million people worldwide, and supporting around 1,000 associations and foundations. This latest edition in Montfermeil fits squarely into that vision by using fashion as both an artistic outlet and a pathway into employment.
By combining donations of materials, hands-on coaching from Maisons and structured immersion days with Louis Vuitton and Guerlain, LVMH is turning a local fashion show into a concrete pipeline for emerging talent. The initiative shows how large luxury groups can help transform “hope” into real skills, networks and opportunities for young people who might not otherwise see themselves reflected in the industry.
