Schulman Era Takes Hold As Burberry Posts Double Digit Q4 Growth In Greater China And Americas

The trajectory within the year matters as much as the annual total. Comparable sales grew 3% in Q3 and accelerated to 5% in Q4, with Greater China and the Americas each delivering 10% comparable growth in that final quarter.

That sequential improvement is what CEO Joshua Schulman pointed to when he described fiscal 2026 as “a meaningful inflection point.” Coming from a brand that was issuing profit warnings and suspended its dividend as recently as 2024, it is.

Schulman joined Burberry in July 2024, replacing Jonathan Akeroyd who left after less than two and a half years during which the share price declined 40%. Schulman’s previous roles included CEO of Coach, Michael Kors, and Bergdorf Goodman.

His mandate at Burberry was specific: stop trying to compete at the very top of luxury and rebuild around what the brand actually owns. Under Akeroyd, Burberry had pushed into a narrow high-fashion aesthetic and moved away from the outerwear and identifiable British references that built the brand’s global recognition…