Estée Lauder Launches Glimmer, an Amber Floral Gourmand Fronted by Hailee Steinfeld For a New Generation of Fragrance Lovers
Inspired by everyday 'glimmers' of joy, hope, and connection, Glimmer Eau de Parfum is a new prestige fragrance by Estée Lauder. It will debut in August 2026 at key global retailers.
Estée Lauder Launches Glimmer, an Amber Floral Gourmand Fronted by Hailee Steinfeld For a New Generation of Fragrance Lovers
Estée Lauder is introducing Glimmer, a new prestige fragrance created for a new generation of consumers and inspired by everyday “glimmers” those small moments of joy, hope and connection that brighten daily life. Described as an amber floral fragrance with a gourmand twist, Glimmer is designed as a sensorial experience that turns those emotional sparks into something you can wear on the skin, with the aim of inspiring optimism, fostering community and leaving a lasting impression.
At the heart of the launch is actress and singer Hailee Steinfeld, who stars as the face of Glimmer. The campaign is built on the belief that one spark can ignite many, positioning Hailee and her singing voice as catalysts for the joy, optimism and connection that define the fragrance story. According to Justin Boxford, Global Brand President, Estée Lauder, Hailee embodies what Glimmer represents: she is confident, has a contagious sense of joy…
and understands the power of connecting with her community. Consumers have grown up with her, following her path from a young actress to an accomplished multi hyphenate artist and cultural force, which makes her authenticity and cross generational appeal a strong fit for the brand.
Hailee, for her part, describes fragrance as having an incredible ability to tell a story without words, evoke emotion and create memories that stay with you. What drew her to Glimmer, she says, is that it feels like more than a fragrance; it is a feeling, and she is honoured to be part of bringing that feeling to life.
The Glimmer campaign, featuring her image and voice, will roll out across television, print, digital, in store and out of home starting July 30, 2026, giving the launch a broad, global presence. Glimmer Eau de Parfum will debut in August 2026 at key global retailers.
It will be available in 50ml and 100ml sizes, priced at 130 and 160 US dollars respectively, positioning it squarely in the prestige segment of the fragrance market. With its emotional positioning and accessible luxury pricing, Estée Lauder is clearly aiming to build Glimmer into a new franchise fragrance for a younger,…
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