Estée Lauder Launches Glimmer, an Amber Floral Gourmand Fronted by Hailee Steinfeld For a New Generation of Fragrance Lovers

At the heart of the launch is actress and singer Hailee Steinfeld, who stars as the face of Glimmer. The campaign is built on the belief that one spark can ignite many, positioning Hailee and her singing voice as catalysts for the joy, optimism and connection that define the fragrance story.

According to Justin Boxford, Global Brand President, Estée Lauder, Hailee embodies what Glimmer represents: she is confident, has a contagious sense of joy and understands the power of connecting with her community.

Consumers have grown up with her, following her path from a young actress to an accomplished multi hyphenate artist and cultural force, which makes her authenticity and cross generational appeal a strong fit for the brand.

Hailee, for her part, describes fragrance as having an incredible ability to tell a story without words, evoke emotion and create memories that stay with you. What drew her to Glimmer, she says, is that it feels like more than a fragrance; it is a feeling, and she is honoured to be part of bringing that feeling to life…