Ralph Lauren Fragrances took over Laguna Beach for the Polo Sporting Series, a two day experience that brought the Polo 67, Polo Blue, Polo Red and Polo Green fragrances to life through sport, sea and coastal glamour. Framed as “a celebration of shared passions and timeless sophistication,” the event translated each scent’s personality into curated activities, from courts and waves to engines and open water.
A two day coastal escape in Laguna Beach
Set against the cliffs and coves of Laguna Beach, California, the Polo Sporting Series invited guests into an immersive “world of Polo” where sport and scent were treated as two sides of the same lifestyle. Content from the event highlights sunlit ocean views, relaxed but polished dress codes, and a mix of on land and on water experiences that echo Ralph Lauren’s long standing association with American coastal culture.
The gathering was intimate by design, with a focus on relationship building and storytelling rather than a large scale festival feel. Across the two days, guests moved through different vignettes tied to each fragrance, reinforcing the idea that choosing a Polo scent is as much about identifying with a world as it is about liking a note profile.
Polo 67, Blue, Red and Green brought to life
The Polo Sporting Series centered on four key fragrances:
- Polo 67 – a bold, bright woody citrus built around Calabrian bergamot, pineapple accord and vetiver, created for “the man who dares to dream.”
- Polo Blue – a fresh, aquatic aromatic associated with open skie and ocean air.
- Polo Red – an energizing, warm spicy scent linked to speed and adrenaline.
- Polo Green (Polo EST. 1978) – the original woody chypre classic that embodies the heritage, country club side of the Polo universe.
Rather than simply displaying bottles, the event matched each fragrance with an experience that echoed its character.
Motorsports dinner, tennis and a speedboat cruise
Guests “embarked on a curated journey” that paired scent discovery with physical experiences:
- A motorsports inspired dinner channeled the high octane spirit of Polo Red and the dynamic, driven qualities of the Polo man, with design elements and storytelling referencing racetracks and precision engineering.
- A tennis workshop nodded to the preppy athleticism and ease associated with Polo Blue and the wider Ralph Lauren sportswear universe, connecting fragrance to sunlit courts and ritualized practice.
- A speedboat cruise off the Laguna Beach coast evoked the freshness and freedom of Polo Blue and the contemporary, coastal side of Polo 67, turning the Pacific itself into a living backdrop for the scents’ aquatic and citrus notes.
Throughout, guided touchpoints allowed guests to sample each fragrance in context, anchoring scent memory to specific sensations engine hum, racket swing, sea spray.
Sport, scent and “beauty that moves the world”
The series forms part of L’Oréal Groupe’s broader #CreateTheBeautyThatMovesTheWorld platform, which encourages its brands to design experiences that connect beauty with emotion, culture and movement. For Ralph Lauren Fragrances, that means leaning into sport not only as a visual code, but as a way to talk about discipline, aspiration and community.
By framing the Polo Sporting Series as a meeting point of sporting thrill and coastal refinement, the brand reinforced the idea that the Polo collection is less about individual products and more about a lifestyle that stretches from clubhouses and courts to coastlines and cities.
