Burberry has brought a slice of British summer to the French Riviera, partnering with the iconic Hôtel Belles Rives in Cap d’Antibes to transform its historic beach club and terraces into a branded seaside retreat open through 30 September 2026. The takeover layers Burberry’s refreshed check and High Summer 2026 mood onto the hotel’s Art Deco glamour, creating a coastal escape where fashion, history and leisure meet.
Burberry at Hôtel Belles Rives
Located in Juan les Pins on the Cap d’Antibes, Hôtel Belles Rives occupies a special place in Riviera lore as the former home of F. Scott Fitzgerald and a long time haunt for writers, artists and jet set travelers. For summer 2026, Burberry is taking over the hotel’s beach club, private jetty and terraces, infusing the property with its own visual language while respecting the original architecture.
The British house describes the project as a way to “Create…
a memorable summer getaway” that blends Burberry’s outdoor heritage with the Riviera’s bathing, boating and waterskiing culture. It follows a series of travel and resort activations where the brand uses real destinations as temporary stages for its seasonal collections.
A blue Burberry check for the Riviera For this takeover, Burberry has reimagined its signature check in the distinctive blue of Hôtel Belles Rives, applying it across the property as a unifying motif.
The pattern appears on sun loungers, parasols, cushions, beach towels and deckchairs, creating a seamless visual link between the hotel’s private shoreline and its terraces.
Inside, the check and custom graphics run through the hotel’s interiors, including the original 1920s lift, where the pattern wraps walls and upholstery without overwhelming the period details…
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