Burberry Dresses Hôtel Belles Rives in Blue Check For a Riviera Summer Takeover

Burberry at Hôtel Belles Rives Located in Juan les Pins on the Cap d’Antibes, Hôtel Belles Rives occupies a special place in Riviera lore as the former home of F. Scott Fitzgerald and a long time haunt for writers, artists and jet set travelers.

For summer 2026, Burberry is taking over the hotel’s beach club, private jetty and terraces, infusing the property with its own visual language while respecting the original architecture.

The British house describes the project as a way to “Create a memorable summer getaway” that blends Burberry’s outdoor heritage with the Riviera’s bathing, boating and waterskiing culture. It follows a series of travel and resort activations where the brand uses real destinations as temporary stages for its seasonal collections.

A blue Burberry check for the Riviera For this takeover, Burberry has reimagined its signature check in the distinctive blue of Hôtel Belles Rives, applying it across the property as a unifying motif…