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Pinterest Bets $4 Billion on AWS to Power AI Driven Visual Search For 600 Million Users

Pinterest's new $4 billion AWS partnership accelerates AI model training and innovation, solidifying its leadership in visual discovery.

Published: Jun 7, 2026 2:42 PM Updated: Jun 9, 2026 9:40 PM

By Shipra Bohara

MarketingNews

Pinterest Bets $4 Billion on AWS to Power AI Driven Visual Search For 600 Million Users

Pinterest has signed a landmark $4 billion cloud services commitment with Amazon Web Services (AWS) through 2031, the largest infrastructure deal in Pinterest’s history, to power the next chapter of its AI driven visual search and discovery platform for more than 600 million users worldwide. The expanded partnership deepens a relationship that began in 2010 and will see Pinterest lean heavily on AWS custom silicon, including Graviton and Trainium, plus a modern Kubernetes based architecture, to accelerate AI model training, inference, and product innovation across search and shopping.

A record breaking $4 billion cloud commitment Under the new agreement, Pinterest plans to spend $4 billion on AWS cloud services through 2031, making it the company’s largest infrastructure commitment to date.

The deal formalizes AWS as Pinterest’s Preferred Cloud Services Provider and is designed to underpin the platform’s next phase of growth around AI powered visual discovery, personalization, and commerce.

Matt Madrigal, Chief Technology Officer at Pinterest, said the company is “heavily investing in AI to make discovery more personal, visual and actionable for the hundreds of millions of people who use our platform every month,” and that this expanded commitment gives Pinterest the “compute flexibility, hardware optionality, and infrastructure efficiency” needed to accelerate its AI vision.

Deepening a decade long partnership Pinterest and AWS have worked together since 2010, initially to improve reliability, efficiency and performance for core services as the platform scaled from startup to a global visual search engine…

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Pinterest Bets $4 Billion on AWS to Power AI Driven Visual Search For 600 Million Users

Pinterest's new $4 billion AWS partnership accelerates AI model training and innovation, solidifying its leadership in visual discovery.

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