MarketingRetail

Dr. Squatch Casts Megan Fox as Professor Fox to Front Its New Natural Deodorant Line

Dr. Squatch, the #1 natural men's personal care brand in the U.S., has cast Megan Fox as the face of its boldest campaign yet.

Published: Apr 20, 2026 1:54 PM Updated: Jun 8, 2026 1:14 AM

By Jeanel Alvarado

MarketingRetail

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Dr. Squatch Casts Megan Fox as Professor Fox to Front Its New Natural Deodorant Line

Credit: PR Newswire

Dr. Squatch, the #1 natural men’s personal care brand in the U.S., has cast Megan Fox as the face of its boldest campaign yet. She stars as Professor Fox, Head Professor at the fictional Foundation for Odor Excellence (a.k.a. The F.O.X.), where she’s on a mission to school men on what’s actually inside their deodorant.

The campaign, announced on April 15, 2026, rolls out as a six part creative series across Dr.

Squatch‘s owned channels, including organic and paid social, and is built around the launch of two new products: Invisible Glide and Spray Deodorant, both priced at $13.00 and available at drsquatch.com, Amazon, Target, Walmart, Kroger, CVS, Walgreens, and H-E-B.

Six Lessons, One Very Specific Goal The campaign unfolds like a curriculum, each installment set inside The F.O.X., from the classroom to the lab to the dating scene. Professor Fox breaks down the synthetic ingredient list hiding in conventional deodorants.

Megan Fox said, “There are a lot of smelly, low-performing sticks out there, and what’s inside them is even worse: synthetic ingredients that have no business being on a human body. The good news is that Dr…

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Dr. Squatch Casts Megan Fox as Professor Fox to Front Its New Natural Deodorant Line

Dr. Squatch, the #1 natural men's personal care brand in the U.S., has cast Megan Fox as the face of its boldest campaign yet.

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