BYREDO Debuts In-Store Campaign, Turning Coconuts and Translucent Materials into Window Display

The campaign includes custom made coconuts, window boxes, podiums and glorifiers. Each object has been designed to work as part of a larger visual system, creating continuity between storefronts, product displays and in store storytelling. The result is a retail environment where materials do more than support products.

They actively shape the mood and character of the customer experience. For BYREDO, materiality has always played an important role in how the brand communicates. Known for its minimalist fragrance bottles, typographic packaging and restrained colour palette, the brand often uses design to create an atmosphere of quiet curiosity.

Its retail spaces follow a similar approach, combining natural surfaces, unexpected forms and carefully controlled details to make each boutique feel both functional and expressive. The Summer 2026 campaign develops this language through the contrast of opaque and translucent materials.

Solid forms provide weight, structure and presence, while transparent or semi-transparent elements introduce lightness and depth. As natural and artificial light move through the displays, the materials can change in appearance, helping the space feel more…