Dior Turns Historic Médaillon Chairs Into Surreal Towers For its Fall Boutique Windows

The new concept takes classical Parisian architecture as its starting point. Decorative mouldings, ornate proportions and echoes of 18th-century interiors provide a refined foundation, but the familiar elements are shifted through a more unexpected and imaginative lens. The result is not a literal re-creation of the past.

Instead, it is a contemporary interpretation of heritage, where scale, balance and function are deliberately disrupted. At the centre of the installations are the Médaillon chairs.

These oval backed chairs are deeply connected to the history of Dior, having furnished Christian Dior’s first boutique, Colifichets, which opened at 30 Avenue Montaigne in Paris in 1947. Their graceful outline and neoclassical character have since become an enduring part of the Maison’s visual language.

For the new windows, the chairs are no longer simply pieces of furniture. They become characters within the scenography. Stacked in delicate arrangements, they rise into precarious towers, lean into one another like houses of cards or appear in unexpected oversized forms…