Slip, a silk pillowcases and sleep masks pioneer, has announced its expansion with Ulta Beauty, the nation's largest beauty retailer. This partnership will see Ulta Beauty featuring Slip's high-end Slipsilk™ collection across 500 stores in the United States and on ulta.com.
The collection includes anti-aging, anti-sleep crease, anti-bed head silk pillowcases, luxurious eye masks, and scrunchies, providing customers with high-performance alternatives to traditional sleep accessories. The pillowcases, developed and refined over a decade, offer an ultimate combination of shine, thickness, softness, and durability. Endorsed by dermatologists, plastic surgeons, hair stylists, and beauty experts, Slip boasts a roster of influential ambassadors from the beauty industry, including The Kardashians, Jen Atkin, Mary Phillips, Stephanie Shepherd, and Dr. Dennis Gross.
According to lab testing, Slipsilk™ pillowcases absorb significantly less face cream and create 43% less friction on average, showing results and benefits in just four nights. In addition, it visibly improves the appearance of fine lines, skin hydration, skin texture and smoothes skin radiance, luminosity and brightness. Over 92% of users agreed that they prefer sleeping on a slip pure silk pillowcase over their ordinary cotton or synthetic (non-silk) satin pillowcase.† 90% of users agreed that their skin felt more moisturised or hydratedafter making the switch to a slip pure silk pillowcase from a synthetic (non-silk) satin pillowcase.
Fiona Stewart, Founder and CEO of Slip, expressed her excitement about the expansion. "We are thrilled to expand within the beauty powerhouse that is Ulta Beauty and introduce new consumers to our award-winning products. Having suffered from skin issues throughout my adult life, my dermatologist suggested sleeping on a silk pillowcase. After several unsuccessful searches to find high quality silk that provided impactful results, my partner, Justin Dubois, and I sourced the best silk we could find and wrapped it around my pillow. The results were dramatic and immediate. This led to the birth of Slip and Slipsilk™, which is made from the highest grade mulberry silk. We are so excited to share our knowledge and products to a wider distribution of consumers who have yet to experience the benefits of Slipsilk."
The latest additions to Ulta Beauty's assortment include Slip's Queen/King Size Pillowcase in White, Scrunchies in additional colorways, and Slip's Contour Sleep Mask. These will be featured alongside Slip's existing offerings within the hair accessories assortment in select stores and on ulta.com. This partnership marks a significant step in making high-quality silk sleep accessories more accessible to consumers across the United States.
