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Desigual is marking a new chapter in Chile with the reopening of its store at Parque Arauco, unveiling a 200 m² space in a new high traffic zone that debuts the brand’s latest Gaudí retail concept in the country and aligns its offer with the upcoming FW25 season. A New…
Desigual and Zara Larsson are turning summer into a state of mind. The Barcelona based fashion brand has tapped the Swedish global pop star for its latest global campaign, “Life’s a Beach,” a visually expressive, sun drenched collaboration that channels…
Desigual debuts its new Gaudí store concept in Italy with a full renovation at Il Centro Arese near Milan. The updated space brings the brand’s latest immersive retail design, drawing from the iconic architect Antoni Gaudí’s organic forms and vibrant…
Desigual is making a high-profile return to the Indian market through a strategic partnership with leading fashion platform Myntra, anchoring the move within its 2025–2028 expansion plan. Backed by renewed international momentum and fresh digital growth, the Barcelona-based brand is betting…