Desigual Taps Grammy Nominated Zara Larsson for “Life’s a Beach” Summer Collection

About Desigual Founded in Barcelona in 1984, Desigual today employs around 1,700 people and operates in 103 countries through 242 mono brand stores and 10 sales channels, spanning five product categories: Woman, Man, Kids, Accessories, and Shoes.

Summer as a State of Mind Built on the idea that summer is not a moment but an attitude, the Life’s a Beach campaign unfolds in a luminous, beach inspired world where movement, color, and emotion shape the narrative.

Zara Larsson fronts the campaign with a magnetic presence, embodying a confident, fresh, and expressive femininity that aligns naturally with Desigual’s long standing DNA rooted in optimism and individuality. Wherever you are and whatever the season, the campaign’s central message is clear: life’s a beach if you want it to be.

The Collection The Life’s a Beach collection amplifies Desigual’s most recognizable codes through a contemporary lens, with four distinct design signatures driving the wardrobe: Color as a statement: saturated pinks and deep ocean blues dominate the palette through fluid florals and abstract prints Textural play: handcrafted crochet pareo skirts with mirror embellishments that capture light and…