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Authentic Brands Group and Guess have closed a landmark transaction to take Guess private, creating a new ownership and operating model designed to fuel the fashion brand’s global expansion. Under the agreement, Authentic now owns 51% of substantially all Guess…
Authentic Brands Group (ABG) is making headlines with its strategic acquisition of Guess?, Inc., set to finalize in early 2026. The deal, valued at a staggering $1.4 billion (including debt), transitions Guess from public trading to privately held, marking one…
Guess debuts the first AI-generated model campaign in the pages of Vogue, featuring a two-page Guess advertisement in the magazine’s August 2025 issue. Created by AI company Seraphinne Vallora for Guess’s summer campaign, the perfectly poised, blonde model triggered immediate outrage and ignited a fierce…
GUESS is doubling down on sustainability with bold new results. The fashion industry is experiencing a transformative shift toward sustainability, and GUESS is positioning itself at the forefront of this movement with the release of its comprehensive FY2024–2025 Environmental, Social,…
Guess? announces Seductive Dream, the latest addition to its cherished Seductive fragrance line. This enchanting perfume invites you to explore a romantic tale, interwoven with every dream and breath. More than just a scent, Seductive Dream captures the essence of…
GUESS?, an American clothing company, has recently announced a strategic partnership with SuperCircle, a textile recycling platform. This collaboration introduces the “Guess Again” program, an innovative e-commerce recycling initiative to promote sustainability within the fashion industry. “Our partnership with SuperCircle…
The 1980s was a decade marked by bold fashion choices, vibrant colors, and a blend of various styles that have left a lasting impact on the fashion industry. Mainstream fashion embraced sportswear clothing, largely influenced by the fitness craze of…
Guess, a leading fashion brand, has recently launched an innovative in-store recycling program in partnership with Homeboy Recycling, a certified and award-winning social enterprise. This initiative aims to promote sustainability and support the Los Angeles community by giving worn clothing…