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GUESS? and SuperCircle Launch Guess Again Recycling Program

GUESS?, an American clothing company, has recently announced a strategic partnership with SuperCircle, a textile recycling platform.

Published: Oct 16, 2024 3:57 PM

By Jeanel Alvarado

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GUESS? and SuperCircle Launch Guess Again Recycling Program

GUESS?, Inc. Partners with SuperCircle

GUESS?, an American clothing company, has recently announced a strategic partnership with SuperCircle, a textile recycling platform. This collaboration introduces the “Guess Again” program, an innovative e-commerce recycling initiative to promote sustainability within the fashion industry.

“Our partnership with SuperCircle represents another strong step toward our ACTION GUESS commitment to develop more circular business models.

GUESS Again, our partnership with SuperCircle creates a new pathway for us to reduce our carbon footprint and offers a solution for apparel and textile waste,” says Carlos Alberini, Chief Executive Officer of GUESS?, Inc. Credit: GUESS?, Inc.

Partners with SuperCircle for New E-Commerce Recycling Program- GUESS Again The Guess Again program allows customers to trade in worn clothing from any brand by requesting a shipping label online. SuperCircle manages the logistics, including collection, sorting, processing, and disassembling of these items.

This process ensures that textiles are directed towards repair, resale, upcycling, or recycling, thereby reducing waste. “SuperCircle is proud to partner with GUESS on its journey to achieving true textile circularity…

GUESS? X SuperCircle Launch Guess Again, A New E-Commerce Recycling Program

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GUESS? and SuperCircle Launch Guess Again Recycling Program

GUESS?, an American clothing company, has recently announced a strategic partnership with SuperCircle, a textile recycling platform.

Unlock the rest of this story

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