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K Beauty is entering a new scale up phase in prestige retail as Sephora and Olive Young announce a strategic partnership to bring a curated lineup of Korean beauty brands to millions of Sephora shoppers worldwide. Launching this fall, the…
The United States has become the primary growth engine for the South Korean beauty industry, with the market reaching $2 billion in sales mid-2025, representing a 37% year-over-year increase. This “Second Wave” of K-beauty is characterized by a shift from…
Olive Young, South Korea’s beauty and health retail giant with a network of thousands of stores domestically, has confirmed it will open its first American store in Los Angeles in the first half of 2026. The move is set to…