First in the U.S. Olive Young’s LA Store Set to Shake Up K-Beauty

The Announcement: LA Gets First Dibs on a K-Beauty Icon Olive Young’s expansion into the U.S.

was formally signaled in 2025, following the establishment of its American subsidiary, CJ Olive Young USA, in Los Angeles the company said, “The first American store is planned to open in Los Angeles in 2026, bringing the signature Olive Young shopping experience — bright, trendy, and packed with beauty treasures — to U.S.

customers for the very first time.” At KCON LA 2025, the brand offered a preview with a pop-up Beauty School, showcasing top products from house lines Colorgram, Bioheal Boh, and Bringgreen, plus limited-time collab “beauty boxes” and skincare demos.

These activations reflect Olive Young’s vision to bring a true K-beauty experience to an American audience. “We’re excited to bring our ‘All Live Young’ philosophy to life at KCON LA 2025,” said Jin Se-hoon, executive vice president of Olive Young’s Global Platform Business…