Olive Young, South Korea’s beauty and health retail giant with a network of thousands of stores domestically, has confirmed it will open its first American store in Los Angeles in the first half of 2026. The move is set to revolutionize the U.S. K-beauty shopping landscape and marks one of the most anticipated international retail debuts in recent years.
The Announcement: LA Gets First Dibs on a K-Beauty Icon
Olive Young’s expansion into the U.S. was formally signaled in 2025, following the establishment of its American subsidiary, CJ Olive Young USA, in Los Angeles the company said, “The first American store is planned to open in Los Angeles in 2026, bringing the signature Olive Young shopping experience — bright, trendy, and packed with beauty treasures — to U.S. customers for the very first time.”
At KCON LA 2025, the brand offered a preview with a pop-up Beauty School, showcasing top…
products from house lines Colorgram, Bioheal Boh, and Bringgreen, plus limited-time collab “beauty boxes” and skincare demos. These activations reflect Olive Young’s vision to bring a true K-beauty experience to an American audience.
“We’re excited to bring our ‘All Live Young’ philosophy to life at KCON LA 2025,” said Jin Se-hoon, executive vice president of Olive Young’s Global Platform Business. “This is a meaningful step in bringing Olive Young’s trusted and inclusive K-beauty experience to the U.S.
market.” A Complete K-Beauty Retail Experience Since its founding, Olive Young has become the #1 beauty chain in South Korea, earning a reputation as the premier one-stop shop for all skincare, cosmetics, health, and wellness trends. U.S.
fans have been clamoring for a local brick-and-mortar destination to experience the signature Olive Young vibe. Key features expected at the LA location include Bright, accessible retail design with discovery zones for skincare, color cosmetics, personal care, and wellness products…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.