Step into the world where iconic glamour, culture, and modern beauty meet. The legendary Studio 54 is about to roar back to life for one extraordinary night. On September 10th, Valentino Beauty will transform the iconic New York venue into a playground of glamour, celebrating the launch of their highly anticipated 2025 Rendez-Vous Ivory Collection. This revival brings the original nightclub’s spirit of liberation and self-expression center stage, making it the perfect backdrop for Valentino’s latest beauty innovation.
A Night Where History Meets Beauty
For beauty enthusiasts and fashion insiders, September 10th marks more than just another product launch. It’s a cultural moment. Valentino Beauty is opening the doors of the original Studio 54™ for beauty and fashion insiders, cultural shifters, emerging creatives, Friends of the House, and original patrons of the illustrious address to experience something truly special.
The choice of Studio 54™ is no accident. As the press release from Valentino Beauty emphasizes, the venue serves as an ideal backdrop for this moment. Its legacy as a crossroads of art, fashion, and music resonates deeply with Valentino Beauty’s ethos of inclusivity, vibrancy, and unapologetic individuality. Together, these icons create a modern ode to the power of beauty as a vehicle for extraordinary self-expression.
The Star of the Show: 2025 Rendez-Vous Ivory Collection
At the heart of this celebration is the 2025 Rendez-Vous Ivory Collection, a limited-edition release that Valentino Beauty describes as embodying couture audacity and poetic sensuality. The collection features elegant ivory designs accented with golden details that envelop the beloved Born in Roma fragrance bottles.
The reimagined fragrances offer a sensory journey that channels the spirit of Studio 54™. Born in Roma, Donna emerges with luminous notes of orange blossom and marshmallow accord, layered over creamy Madagascar bourbon vanilla and airy white musk. Born in Roma Uomo reveals a warm, woody-ambery tension, where sparkling bergamot and aromatic lavandin meet the smoky allure of a fireplace accord, creating a fragrance that feels both intimate and magnetic.
Introducing Spike Valentino Ivory: The New Lip Icon
In addition to fragrances, the collection launches the Spike Valentino Ivory, an instant icon in the Valentino Beauty universe. This lip collection brings together shades that blend elegance and boldness.
The range includes a perfect neutral nude that spikes natural lip color with understated elegance with a warm pink toffee that feels daring yet effortless, and a terrazzo red that recalls the soft flush of bitten lips. Completing the look is a rose-gold shimmer topper for customizable options.
Their signature? The press release points out, “Each shade is infused with Roma Light Complex for vibrant luminosity and an ultra smooth matte finish,” ensuring both standout color and comfort.
A Campaign That Captures Lightning
The campaign for the 2025 Rendez-Vous Ivory Collection radiates dramatic flair, brought to life through striking visuals captured by photographer Carlijn Jacobs alongside Born in Roma ambassador Adut Akech. The imagery embodies the collection’s essence, combining ivory elegance with golden warmth and the electric energy of Studio 54™.
More than a campaign, it tells a story, inviting the viewer into a world where joyful night-time revelry transforms beauty into a colorful ritual, fusing the legendary spirit of Studio 54™ with the vitality of Valentino.
Limited Edition, Unlimited Expression
In true exclusivity, the 2025 Rendez-Vous Ivory Collection is offered in limited quantities and select locations around the world. This rarity enhances its allure, elevating each piece into a collector’s dream.
The ivory design goes beyond aesthetics and stands as a bold statement. It nods to the spirit of Studio 54™, celebrating audacious self-expression while transforming each bottle into a canvas for individuality. At its core, the collection is a reminder that true luxury lies in the freedom to showcase authentic style.
The Legacy Continues
Valentino Beauty is set to breathe new life into the legendary original Studio 54™, creating more than just a launch but a cultural moment that honors history while embracing the future. The September 10th event is envisioned as a celebration where joy, freedom, and individuality take center stage, uniting the legendary spirit of Studio 54™ with the forward-looking creativity of Valentino Beauty.
