Bobbi Brown Taps Liu Yifei as Its Newest Global Beauty Power Player

to life.” What this means for Bobbi Brown in China and globally Chinese media reports indicate that Liu Yifei is stepping into the role following the end of fellow actress Liu Shishi’s term as global ambassador for Bobbi Brown, which began in June 2024 and concluded at the end of May 2026.

Coverage clarifies that rumors suggesting Liu Yifei accepted a significantly lower fee to secure the contract are unfounded, with industry figures stressing that she remains among the highest valued advertising faces in China.

By choosing Liu Yifei, who already fronts global campaigns for luxury houses such as Louis Vuitton, Bvlgari, Shiseido, Tissot, Jo Malone London and others, Bobbi Brown aligns itself with a star whose image is closely associated with refined, modern femininity and strong commercial impact.

Liu Yifei’s expanding ambassador portfolio The appointment to Bobbi Brown Cosmetics adds to Liu Yifei’s growing roster of global roles, which in 2026 has also included being unveiled as global brand ambassador for smart home brand Dreame’s large home appliances line, a move that Chinese and international media described as a pivotal upgrade for that company’s premium positioning…