Klarna and Beautycounter have teamed up to launch the ‘Better Beauty’ livestream shopping series, ushering in a new era of immersive and interactive retail experiences. The collaboration, which kicked off with a livestream event on September 8, 2021, took place at Beautycounter’s LIVE @ Abbot Kinney content studio, located in their flagship store in Venice, California.

This innovative series is part of Klarna’s broader initiative to push the boundaries of experiential shopping through technology, meeting a growing demand for engaging digital retail experiences. Viewers can join the livestream sessions through a link on the Klarna app and Beautycounter.com/live. These sessions are an opportunity to win exciting freebies, such as a complimentary Beautycounter gift with purchase at checkout for those who shop using Klarna.

The ‘Better Beauty’ series consists of four episodes, each designed to seamlessly blend in-store and online shopping environments. This unique blend aims to provide customers with a captivating and effortless way to discover and shop for clean beauty products. Klarna’s involvement in this initiative is driven by its ‘Pink Standard,’ a pioneering effort aimed at challenging the traditional payments and banking industry. The Pink Standard seeks increased transparency and consumer-friendly terms, eliminating unnecessary fees and offering extended payment periods and amicable reminders.