Lunesi, the premium luxury haircare brand, is stepping into a new era with Elsa Hosk as its new global brand ambassador, marking an exciting new chapter for one of beauty’s fastest growing premium names. Building on its successful collaboration with Candice Swanepoel, the brand is reinforcing its positioning in the luxury beauty market by partnering with some of the industry’s most recognised international fashion personalities.
Founded on the belief that exceptional hair begins with exceptional formulations, Lunesi has quickly earned a reputation for its uncompromising approach to product development. Every formula is created using high-performance active ingredients at effective concentrations, combining cutting-edge cosmetic science with a refined, luxurious sensory experience. This focus on science-backed ingredients and thoughtful textures is designed for consumers who expect visible results without compromise, and who view haircare as an elevated ritual rather than a simple routine.
The Lunesi collection is centred on restoring hair health,…
preventing damage and delivering lasting shine, strength and softness. From cleansing to treatment and finishing, each product is formulated to help repair the look of damaged hair, protect against future stress and support long-term resilience.
The brand’s philosophy is clear: true luxury is not just about beautiful packaging, but about extraordinary performance where every step contributes to healthier, more luminous hair. In this context, Elsa Hosk is a natural fit for the brand’s vision.
Known for her effortless elegance and timeless beauty, she embodies Lunesi’s idea of modern luxury, where sophistication, confidence and quality come together.
Her global profile across fashion, runway and social platforms makes her a powerful face for a brand that aims to connect with a new generation of prestige beauty consumers…
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