Haus Labs Brings The Complexion Café to Carnaby Street For Sephora UK’s New Flagship
Haus Labs by Lady Gaga turned the opening of Sephora UK’s new Carnaby Street flagship into a skincare and espresso moment with The Complexion Café, a pop up designed to make complexion matching feel as inviting as a weekend coffee run. Set in Soho, the activation offered a mix of beauty expertise, thoughtful gifting and café culture to connect with the brand’s London community in a way that felt distinctly Haus Labs.
Across the weekend, visitors to The Complexion Café could enjoy complimentary shade matching, with Haus Labs beauty experts on hand to help guests find their ideal foundation and complexion products. Paired with free coffee and exclusive gifts with purchase, the experience turned shade finding often a source of stress for consumers into something relaxed, social and easy. By blending pro level matching with a casual café vibe, Haus Labs invited guests to spend time with the brand’s high…
performance, skincare infused formulas in a setting that felt more like a hangout than a hard sell. Hosted to mark the opening of Sephora UK’s Carnaby Street flagship, the pop up also underscored Haus Labs’ close relationship with Sephora as its exclusive retail partner in the UK.
For Haus Labs, the weekend was an opportunity to show up alongside one of London’s most talked-about beauty openings, meeting shoppers just as they discovered the new store and reinforcing the brand’s positioning as a complexion expert with clean, high performance formulas.
For visitors, it was a chance to discover the range, get personalised advice and leave with products chosen specifically for their skin tone and type. The brand framed the event as a moment of community as much as commerce, thanking everyone who stopped by and helped make the weekend memorable.
With The Complexion Café, Haus Labs showed how a well designed pop up can do more than sample product; it can create a shared experience that feels true to the brand’s identity creative, inclusive and rooted in making people feel good in their own skin.
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