InsightsSustainability

Top 10 U.S. Second-Hand Apparel Online Stores (2023 Ranking)

The second-hand apparel market is experiencing exponential growth, propelled by sustainability and affordability.

Published: Jun 5, 2024 10:12 AM

By Jeanel Alvarado

InsightsSustainability

Add RETAILBOSS as Preferred Source

InsightsSustainability

Top 10 U.S. Second-Hand Apparel Online Stores (2023 Ranking)

Credit: Depop

The second-hand apparel market is experiencing exponential growth, propelled by sustainability and affordability. In 2023, the resale industry has attracted a burgeoning consumer base, with many shoppers opting for pre-loved items over the newly minted. The overarching trend in the second-hand market shows a high engagement level from younger demographics, mainly Gen Z and Millennials. These groups are crucial drivers of the movement towards sustainable and ethical consumption.

High-income earners also participate significantly, especially in platforms dealing with luxury and designer items.

According to a Statista report on brand awareness among leading second-hand apparel online shops in the United States, the top 14 platforms are ranked by their recognition scores, along with a breakdown of the items they specialize in and their target demographics.

Leading second-hand apparel online shops ranked by brand awareness (U.S.) Credit: Statista, Second-hand apparel online shops KPI ranking During the survey, the question was phrased as follows: “Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.” 1.

Goodwill Brand Awareness: 69% Goodwill is a brick-and-mortar staple and an online juggernaut in the second-hand market. Specializing in a broad spectrum of apparel, Goodwill offers everything from casual wear to work attire…

Members-only article

Unlock the rest of this story

Join free to keep reading RETAILBOSS insights coverage, industry analysis, and market intelligence.

Continue with Google

Company

Password

Send me RETAILBOSS daily newsletter via Substack. I can unsubscribe anytime. Confirm that I want to create a RETAILBOSS account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Insights

Panel discussion at Reuters Momentum on AI and consumer discovery

Coty Puts AI Search Visibility Into Its Beauty Marketing Strategy

At Reuters Momentum, Coty outlined how product information and site content can influence whether AI discovery tools recommend beauty brands.

FeaturedInsights

Jeanel Alvarado1 day ago

63% of U.S. Shoppers Have Walked Away Over a Return Policy, Loop Survey Finds

A Loop survey finds return policies can deter U.S. online shoppers before checkout. Zara, H&M and Sephora show how brands are drawing different lines around fees and return routes.

EcommerceInsights

Jeanel Alvarado1 day ago

ASOS 2026 Face + Body Advent Calendar and a selection of included beauty products

ASOS Says Beauty Advent Calendar Sales Are 85% Ahead of Last Year

ASOS says customers bought 7,300 of its 2026 Face + Body Advent Calendars in the first four days, with sales running 85% ahead of last year.

Insights

Shipra Bohara3 days ago

How London Fashion Week’s Comeback Is Showing Up in Buyer Attendance

London Fashion Week Buyer Attendance Is up 19%, According to BFC

British Fashion Council figures show London Fashion Week buyer attendance rose 19% year over year and international buyer attendance rose 41%. What does that say about the event’s commercial momentum—and what remains unproven?

Insights

Jeanel Alvarado3 days ago

View all Insights

Recommended Articles

NIQ Finds Fashion Takes 20% of Western Europe’s Online Spending for Gen Z, Resale and Value Led Platforms

Fashion e-commerce in Western Europe is a dynamic sector, accounting for 20% of online consumer spending and experiencing steady growth.

EcommerceInsights

Jeanel Alvarado1 month ago

AMOUAGE Reaches $360 Million in First Half Sales After 74% Growth in 2026

Renaud Salmon highlights AMOUAGE's expansion and strong consumer demand, driven by a unique vision and dedication to Oman.

InsightsNews

Jeanel Alvarado1 month ago

Steve Madden Lifts Outlook as Revenue Climbs 19.1% to $665.9 Million

The company's performance highlights improved profitability, with revenue increasing 19.1% and gross profit margin reaching 46.5%.

InsightsNews

Shipra Bohara2 months ago

Columbia Sportswear Company Lifts 2026 Profit Outlook as Tariff Refunds Kicks In

The company's gross margin expanded by 920 basis points to 58.3%, primarily due to the recovery of IEEPA tariffs, while operating income improved to 30.9 million.

InsightsNews

Jeanel Alvarado2 months ago

Canada Goose first quarter fiscal 2027 revenue rises 10.3 percent to 118.9 million as gross margin expands to 62.4 percent

The company's strategic shifts, including a strong DTC model and disciplined brand investment, are driving its luxury brand transformation.

InsightsNews

Shipra Bohara2 months ago

Gucci’s 2025 Equilibrium Impact Report Maps Real Progress on People and Planet

Gucci's Planet focus includes reducing emissions, promoting circularity, and supporting local communities.

InsightsNews

Shipra Bohara2 months ago

Model in a white suit holding a yellow Mytheresa shopping bag

The Most-Searched Brands on Mytheresa So Far This Year

An analysis of estimated organic search demand for luxury labels on Mytheresa during the first half of 2026.

AnalysisEcommerce

Jeanel Alvarado2 months ago

Inditex Q1 2026 Results: 8 Key Numbers From Zara’s Best Quarter Yet

The Inditex Q1 2026 results, published on June 3, 2026, cover the three months to April 30. Net sales reached €8.75 billion, up 5.8% on a reported basis and 8.8% at constant exchange rates. Net profit came in at €1.375…

InsightsNews

Jeanel Alvarado4 months ago

View all Insights

Top 10 U.S. Second-Hand Apparel Online Stores (2023 Ranking)

The second-hand apparel market is experiencing exponential growth, propelled by sustainability and affordability.

Unlock the rest of this story

More from Insights

Coty Puts AI Search Visibility Into Its Beauty Marketing Strategy

63% of U.S. Shoppers Have Walked Away Over a Return Policy, Loop Survey Finds

ASOS Says Beauty Advent Calendar Sales Are 85% Ahead of Last Year

London Fashion Week Buyer Attendance Is up 19%, According to BFC

Recommended Articles

NIQ Finds Fashion Takes 20% of Western Europe’s Online Spending for Gen Z, Resale and Value Led Platforms

AMOUAGE Reaches $360 Million in First Half Sales After 74% Growth in 2026

Steve Madden Lifts Outlook as Revenue Climbs 19.1% to $665.9 Million

Columbia Sportswear Company Lifts 2026 Profit Outlook as Tariff Refunds Kicks In

Canada Goose first quarter fiscal 2027 revenue rises 10.3 percent to 118.9 million as gross margin expands to 62.4 percent

Gucci’s 2025 Equilibrium Impact Report Maps Real Progress on People and Planet

The Most-Searched Brands on Mytheresa So Far This Year

Inditex Q1 2026 Results: 8 Key Numbers From Zara’s Best Quarter Yet

What are you looking for?

Start exploring

Unlock the rest of this story

More from Insights

Recommended Articles

Stay ahead of the next retail move.