NewsSustainability
Inside Gucci’s Regenerative Farming Initiative That is Reshaping Sustainability From the Soil Up
Gucci is redefining what responsible sourcing looks like in luxury fashion, running a multi year regenerative agriculture program that reaches deep into the supply chain, from the soil of Uruguayan pastures to the wool that eventually makes its way into the House's collections. The initiative, developed in partnership with Chargeurs Luxury Fibers under the NATIVA™ Regenerative Agriculture Program, is one of the most comprehensive farm to fashion sustainability programs in the luxury sector today.
