Survey Reveals 19% of Consumers Plan to Shop on Black Friday

Key Takeaways Almost 1 in 5(19%) of consumers intend to shop on Black Friday, a significant drop from previous years. 64% of consumers report that inflation will impact their holiday spending. Retailers are concerned that discounts may not be enough to attract shoppers.

The National Retail Federation predicts a 3% to 4% increase in holiday spending compared to last year. Economic Pressures Affecting Consumer Behavior The survey by Invoice Home highlights that nearly two-thirds of U.S. consumers are feeling the pinch of inflation, influencing their holiday shopping plans.

Many are opting to delay purchases or cut back on spending altogether. Key findings include: Inflation Impact: 64% of consumers say inflation will affect their holiday spending. Delayed Celebrations: 11% plan to celebrate the holidays in 2025 due to high costs.

Spending Cuts: 25% will not travel, and 24% will opt out of gifting altogether. Retailers’ Concerns Retailers are bracing for a challenging Black Friday, with many fearing that even significant discounts may not be enough to entice shoppers…